Duke is entering into a first-of-its-kind enterprise partnership with Amazon that also includes the retail giant and streaming service televising three marquee men's college basketball games next season.
The Blue Devils will face UConn in Las Vegas on Nov. 25, reigning champion Michigan at Madison Square Garden on Dec. 21, and Gonzaga on Feb. 20 in Detroit.
The deal will include extensive NIL opportunities for Duke athletics and is part of a broader retail partnership expected to be announced at a later date.
While a significant move for Duke, the agreement also represents Amazon's first foray into broadcasting live college sports. Prime Video has televised select NFL games since the 2017 season, including the exclusive rights to "Thursday Night Football" through 2033. The streaming service also began an 11-year media rights agreement with the NBA this season.
